higher learning network tv show: end of radio...

As you may (or not) know. our volunteer
Marketing Director Zelda Robinson-Hogues
is an international Radio/TV Host/Producer who came from radio
-WCRX - Columbia College Radio/News Reporter
-WSSD - The Blues Station
-WJPC - Johnson Publishing Co Dusties/Another Strong Song
-WNUA Smooth Jazz - Producer Denise Jordan Walker Show
-870AM - Talk Radio/The Passion Principles Show
-WGCI-AM- Dusty Radio 1390
-Gospel Radio 1390AM
-V103 -Troi Tyler Show with Inspirational Conversations

before she landed at her first TV gig at CLTV/WGN Traffic Reporter/Producer

The discussion of what's happening in radio has always been of concern
since she volunteers at HLN-TV where they teach youth behind-the-scenes
Radio/TV/Print Production.

Students interested in careers in radio are now guided in the direction of
Audio/engineers/weather, etc. because the jobs are so few and in between.
It doesn't hurt to have a major and a minor, so your chances of employment are greater.

In the meantime, as radio goes to the dogs, here's an FYI:

An end of radio

Eight years ago, I described how city-wide wifi would destroy the business of local radio. Once you have access to a million radio stations online, why would you listen to endless commercials and the top 40?

I realized last week that this has just happened. Not via wifi, but via Bluetooth and the smart phone.

The car-sharing driver (Bluetooth equipped car, with a smart phone, of course) who picked me up the other day was listening to a local radio station. It was almost as if he was smoking a pipe or driving a buggy. With so many podcasts, free downloads and Spotify stations to listen to, why? With traffic, weather and talking maps in your pocket, why wait for the announcer to get around to telling you what you need to know?

The first people to leave the radio audience will be the ones that the advertisers want most. And it will spiral down from there.

Just as newspapers fell off a cliff, radio is about to follow. It's going to happen faster than anyone expects. And of course, it will be replaced by a new thing, a long tail of audio that's similar (but completely different) from what we were looking for from radio all along. And that audience is just waiting for you to create something worth listening to.